D365 CRM Leads with Sales Force Automation in Gartner Report
For the twelfth consecutive year, Gartner has named Microsoft a Leader in Sales Force Automation Platforms – D365 CRM Customer Engagement Leads with Sales Force Automation in Gartner Report.
Sales force automation helps you streamline the sales process, close deals faster, and drive more revenue. With the latest capability enhancements to Microsoft Dynamics 365 Sales, your team will have the tools to:
- Increase seller productivity using automated tasks, streamlined workflows, and integrated collaboration tools.
- Understand customers’ priorities and sentiment to move deals forward and measure what’s working for sales teams using conversation intelligence.
- Optimize sales engagement with proactive insights that help sellers focus on their best selling opportunities, plan their next steps, and keep current sales on track.
Learn why Gartner named Microsoft a Leader in the 2022 Gartner Magic Quadrant for Sales Force Automation Platforms report.
Figure 1: Magic Quadrant for Sales Force Automation Platforms:
Why Microsoft Dynamics 365 CRM for Sales Force Automation:
Microsoft is a Leader in this Magic Quadrant. Microsoft has a strong product suite that supports digital selling enabled by recent product releases. Its product, Dynamics 365 Sales, is relevant for industries and organizations of all sizes. Recent enhancements to the product portfolio include advanced Dynamics 365 and Teams collaboration capabilities, sales accelerator, their sales engagement product, and improved integration in the Microsoft ecosystem. The vendor’s roadmap includes some high-level mentions of further collaborative capabilities with Dynamics 365 Sales and the Microsoft Office portfolio, with the potential ability to weave in next-best-action recommendations.
Strengths:
- Market Strategy: Microsoft has continued to expand on embedding the Microsoft Office ecosystem of products into the Dynamics 365 Sales product and vice versa. This value proposition is evidenced in its Dataverse offering included in the Dynamics 365 Sales product, which allows for bidirectional or unidirectional synchronization of standard and custom entities across all Microsoft products.
- Activity Management: Microsoft has improved its conversation intelligence features, a part of activity management, with an included timeline slicer. It translates non-English calls into English, and has added a sales engagement tool to enable smart sequences for lead generation and nurturing. Admin capability improvements for the conversation intelligence feature also include configuring tracked keywords.
- Marketing Execution: Microsoft is consistently among the most shortlisted SFA vendors appearing in Gartner inquiries. Most often, clients will cite the vendor’s ability to seamlessly interoperate with the Office product stack as a reason for their consideration.
D365 CRM Leads with Sales Force Automation in Gartner Report
Click Here to read the full CRM Sales Force Automation Gartner Report
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