Dynamics 365 ERP Story Atkins & Co

In this blog post, we are delighted to share our Dynamics 365 ERP Story Atkins & Co. Our featured Story tells how Atkins Farm Machinery implemented the Sana Commerce Cloud (SCC) add-on for Dynamics 365 Business Central.

The result has been that now over 50% of their business is done online and their B2B business is running at 200% YTD!

“The tools that are available to us from Sana Commerce enable someone with some technical background to build pages.” Compared to the design capabilities of 9.3.5, building pages is much easier. In Sana Commerce Cloud’s Visual Designer, we can build a full page – including creating a product list, product page and content page – and publish it on the site in 4 minutes. While this was possible in 9.3.5, it was clunkier and not as seamless as SCC. The new and improved Sana Admin is also more intuitive and easier to use…” Joe Doherty – E-Commerce Project Manager

Improved customer adoption, 50% of B2B business moved online

Atkins chose Sana Commerce due to the tight integration between its Business Central 365 ERP and web store. B2B business is a significant growth part of the company. Atkins maintains a policy to only sell online to B2B customers who have an account. Fortunately, since the site operates so smoothly and seamlessly, most customers don’t have any issue creating accounts and ordering online. In addition to the improvement in speed and CMS, the bi-weekly product updates have also been another key feature of Sana Commerce Cloud that the Atkins team enjoys.